I lead content-driven marketing strategies in the luxury and premium beauty sector, blending creativity, brand storytelling, and digital innovation. I develop and execute high-impact campaigns across digital, print, social, and in-store platforms, delivering 360° content that drives engagement, brand equity, and growth. My experience spans brands including Dr Perricone, e.l.f. Beauty, Moroccanoil, Malin + Goetz, Balance Me Skincare, Elemis, and PRAI Beauty.